SNEWS - Why U.S.-made is hot in outdoor socks

The drive to be made in America is one of the reasons Steamboat Springs, Colo.-based Point6 (www.point6.com) is choosing to move its entire merino wool sock production from China to Tennessee by the end of 2011. Consumers are demanding it and so are retailers, Point6 marketing director Betsy Seabert told SNEWS at Outdoor Retailer Summer Market 2011, where the announcement was made. “We’ve actually had retailers pass on our product, even though they loved it, but they didn’t want to buy a product made in a foreign country. Now, we’ve had dealers say ‘OK, we’re ready to buy now.”
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